Levels and Barriers to Supply Chain Integration: A conceptual model of Supply Chain Performance

In modern business scenario Supply chain has become the back bone for every business organization. All supply chain partners are joined together in value delivery network of company that no one can perform better without support of other. The ultimate objective of this cohesive relationship is to deliver value to customers and gets desired state of customer satisfaction and loyalty for the organization. For this purpose it is necessary to integrate the internal and external partners of Supply chain at different levels. The Purpose of the paper is to investigate the impact of supply chain integration on supply chain performance. The construct of Supply chain integration has been divided into three derivers that are information integration, coordination resource sharing and organizational relationship linkage. There are certain barriers to integration found in each industry that have moderating effects on the relationship b/w integration and organization performance.